Free-elective subjects     Academic year


Offer of Degree in Advertising and Public Relations-programme 2002
For Degree in Economics - programme 2001

 

Subject Theoretical Credits Practical Credits
ADVERTISING AND MODERN ART I (10056 )31,5
ADVERTISING AND MODERN ART II (10095 )31,5
ADVERTISING AND TOURISM (10117 )31,5
ADVERTISING DESIGN (10047 )31,5
ADVERTISING WORKSHOP I (10071 )13,5
ANALYSIS AND EXPRESSION IN AUDIOVISUAL COMMUNICATION AND INFORMATION (10039 )33
APPLIED AUDIOVISUAL NARRATIVE (10048 )33
ARTISTIC AND PROMOTIONAL PHOTOGRAPHY (10096 )31,5
AUDIO-VISUAL COMMUNICATION AND INFORMATION (10031 )33
AUDIOVISUAL DOCUMENTATION (10099 )22,5
AUDIOVISUAL EDITING AND POST-PRODUCTION IN ADVERTISING (10106 )1,53
AUDIOVISUAL PROGRAMMING STRUCTURE (10058 )31,5
CATALAN LANGUAGE I (10034 )2,52
CATALAN LANGUAGE II (10037 )2,52
COMMUNICATION AND THE LABOUR MARKET (10119 )22,5
COMMUNICATIONS OFFICE ORGANISATION AND MANAGEMENT (10081 )31,5
CORPORATE IMAGE (10026 )42
CREATIVITY IN ADVERTISING I (10043 )33
CREATIVITY IN ADVERTISING II (10020 )2,52
DEONTOLOGY OF ADVERTISING AND PUBLIC RELATIONS (10050 )31,5
DIRECTION AND PRODUCTION IN AUDIOVISUAL MEDIA (10049 )33
DIRECTION AND PRODUCTION IN PRINTED MEDIA (10046 )33
DOCUMENTATION AND INFORMATION (10038 )33
HOW TO CREATE ADVERTISING TEXTS (10025 )31,5
IMAGE AND ADVERTISING (10022 )42
INSTITUTIONAL AND COMPANY PROTOCOL (10110 )2,52
INTERCULTURAL PRAGMATICS (10091 )31,5
INTRODUCTION TO ADVERTISING MEDIA RESEARCH (10028 )33
INTRODUCTION TO MARKETING (10042 )42
INTRODUCTION TO PUBLIC RELATIONS (10032 )33
POLITICAL AND ELECTORAL MARKETING (10084 )31,5
POLITICAL COMMUNICATION AND PROPAGANDA (10079 )31,5
POSTERS AND CONTEMPORARY GRAPHIC DESIGN (10085 )2,52
PUBLIC RELATIONS AND FUNDRAISING (10109 )2,52
PUBLIC RELATIONS THEORY AND TECHNIQUES I (10029 )33
PUBLIC RELATIONS THEORY AND TECHNIQUES II (10044 )2,52
SEMIOTICS OF ADVERTISING (10024 )2,52
SEMIOTICS OF MASS COMMUNICATION (10040 )42
SOCIAL INFLUENCE (10019 )33
SOCIOLINGUISTICS (10023 )42
SOCIOLOGY OF CONTEMPORARY CULTURE AND THE ARTS (10089 )31,5
SPANISH AND COMMUNICATION ENVIRONMENTS (10092 )31,5
SPANISH LANGUAGE I (10033 )2,52
SPANISH LANGUAGE II (10036 )2,52
STATISTICS APPLIED TO ADVERTISING (10052 )31,5
STRATEGIES FOR ADVERTISING COMMUNICATION (10021 )33
SYSTEMS AND PROCESSES IN ADVERTISING AND PUBLIC RELATIONS (10030 )33
TEXT ANALYSIS (10075 )22,5
THEORY AND HISTORY OF CINEMA I (10059 )31,5
TOOLS FOR GRAPHIC DESIGN II (10069 )1,53