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Ficha de la asignatura: MARKETING MANAGEMENT
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Ficha de la asignatura

COURSE DESCRIPTION
22023 - MARKETING MANAGEMENT (2017-18)

Code22023
Crdts. ECTS.6


Departments and Areas
DepartmentsAreaFace-to-face theoretical creditsface-to-face practical creditsDept. Respons.Report Respos.
MARKETINGMARKETING AND MARKET RESEARCH1,21,2


Study Programme sin which they are taught
DOUBLE DEGREE IN COMPUTER ENGINEERING AND BUSINESS ADMINISTRATION
DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
DOUBLE DEGREE IN LAW + ADE (DADE)
DOUBLE DEGREE IN TOURISM AND BUSINESS ADMINISTRATION AND MANAGEMENT


Subject context 2017-18

 


Esta asignatura proporciona al alumno las herramientas básicas para un adecuado asesoramiento y gestión comercial de la empresa. El conocimiento del subsistema comercial empresarial y de sus diversos elementos, en particular las estrategias y tácticas de marketing, permite alcanzar de manera más eficiente los objetivos de la empresa y mejorar sus resultados, así como mantener un óptimo funcionamiento de la misma dentro de un entorno competitivo cambiante.


La asignatura se encuadra dentro de la Economía de la Empresa, relacionándose estrechamente con las materias de Dirección Estratégica, Finanzas y Contabilidad -cursadas con anterioridad, en el mismo curso o con posterioridad en el orden temporal del Grado-. Asimismo, se relaciona con otras materias de marketing de cursos precedentes, al profundizar en las herramientas de marketing indicadas en la materia básica de Introducción al Marketing y al emplear técnicas de recogida y análisis de datos con la materia obligatoria de Investigación Comercial; y servirá para la toma de decisiones expuestas en la materia obligatoria de Marketing Estratégico y en las optativas de Distribución Comercial, Comunicación en Marketing, Dirección de Ventas y Marketing Internacional, en el curso posterior.


 



Lecturer in charge
PARREÑO SELVA, JOSEFA


Lecturers (2017-18)
Group Lecturer
THEORY CLASS 220231BELTRAN MARTINEZ, EMILIO
PROFESOR/A ASOCIADO/A LOU
 2BERNA PASTOR, MARIA NAYADE
PROFESOR/A ASOCIADO/A LOU
 3BERNA PASTOR, MARIA NAYADE
PROFESOR/A ASOCIADO/A LOU
 4BERNA PASTOR, MARIA NAYADE
PROFESOR/A ASOCIADO/A LOU
 5BELTRAN MARTINEZ, EMILIO
PROFESOR/A ASOCIADO/A LOU
 6BERNA PASTOR, MARIA NAYADE
PROFESOR/A ASOCIADO/A LOU
 7RUJAS RODRÍGUEZ, SONIA
PROFESOR/A ASOCIADO/A LOU
 9RUJAS RODRÍGUEZ, SONIA
PROFESOR/A ASOCIADO/A LOU
 20BELTRAN MARTINEZ, EMILIO
PROFESOR/A ASOCIADO/A LOU
 51BERNA PASTOR, MARIA NAYADE
PROFESOR/A ASOCIADO/A LOU
COMPUTER PRACTICALS 220231RUIZ CONDE, MARIA DEL ENAR
PROFESOR/A TITULAR DE UNIVERSIDAD
 2PARREÑO SELVA, JOSEFA
PROFESOR/A TITULAR DE UNIVERSIDAD
 3RUIZ CONDE, MARIA DEL ENAR
PROFESOR/A TITULAR DE UNIVERSIDAD
 4RUIZ CONDE, MARIA DEL ENAR
PROFESOR/A TITULAR DE UNIVERSIDAD
 5RUIZ CONDE, MARIA DEL ENAR
PROFESOR/A TITULAR DE UNIVERSIDAD
 6RUIZ CONDE, MARIA DEL ENAR
PROFESOR/A TITULAR DE UNIVERSIDAD
 7PARREÑO SELVA, JOSEFA
PROFESOR/A TITULAR DE UNIVERSIDAD
 9RUIZ CONDE, MARIA DEL ENAR
PROFESOR/A TITULAR DE UNIVERSIDAD
 51RUIZ CONDE, MARIA DEL ENAR
PROFESOR/A TITULAR DE UNIVERSIDAD
 201PARREÑO SELVA, JOSEFA
PROFESOR/A TITULAR DE UNIVERSIDAD
 202PARREÑO SELVA, JOSEFA
PROFESOR/A TITULAR DE UNIVERSIDAD
PROBLEM PRACTICALS / WORKSHOP 220231RUIZ CONDE, MARIA DEL ENAR
PROFESOR/A TITULAR DE UNIVERSIDAD
 2BERNA PASTOR, MARIA NAYADE
PROFESOR/A ASOCIADO/A LOU
 3RUIZ CONDE, MARIA DEL ENAR
PROFESOR/A TITULAR DE UNIVERSIDAD
 4RUIZ CONDE, MARIA DEL ENAR
PROFESOR/A TITULAR DE UNIVERSIDAD
 5RUIZ CONDE, MARIA DEL ENAR
PROFESOR/A TITULAR DE UNIVERSIDAD
 6BERNA PASTOR, MARIA NAYADE
PROFESOR/A ASOCIADO/A LOU
 7PARREÑO SELVA, JOSEFA
PROFESOR/A TITULAR DE UNIVERSIDAD
 9RUIZ CONDE, MARIA DEL ENAR
PROFESOR/A TITULAR DE UNIVERSIDAD
 51RUIZ CONDE, MARIA DEL ENAR
PROFESOR/A TITULAR DE UNIVERSIDAD
 201PARREÑO SELVA, JOSEFA
PROFESOR/A TITULAR DE UNIVERSIDAD
 202PARREÑO SELVA, JOSEFA
PROFESOR/A TITULAR DE UNIVERSIDAD


Students registered (2017-18)
Group (*)Number
1: THEORY CLASS 22023 36
2: THEORY CLASS 22023 37
3: THEORY CLASS 22023 40
4: THEORY CLASS 22023 27
5: THEORY CLASS 22023 35
6: THEORY CLASS 22023 38
7: THEORY CLASS 22023 39
9 castellano: THEORY CLASS 22023 28
20 TADE: THEORY CLASS 22023 79
GROUP 51 DADE: THEORY CLASS 22023 87
TOTAL 446


Registration groups (2017-18)
Group (*)SemesterSessionLanguageDistribution
1  (COMPUTER PRACTICALS 22023) 1er. M CAS from NIF - to NIF -
1  (PROBLEM PRACTICALS / WORKSHOP 22023) 1er. M CAS from NIF - to NIF -
1  (THEORY CLASS 22023) 1er. M CAS from NIF - to NIF -
2  (COMPUTER PRACTICALS 22023) 1er. T CAS from NIF - to NIF -
2  (PROBLEM PRACTICALS / WORKSHOP 22023) 1er. T CAS from NIF - to NIF -
2  (THEORY CLASS 22023) 1er. T CAS from NIF - to NIF -
3  (THEORY CLASS 22023) 1er. M CAS from NIF - to NIF -
3  (PROBLEM PRACTICALS / WORKSHOP 22023) 1er. M CAS from NIF - to NIF -
3  (COMPUTER PRACTICALS 22023) 1er. M CAS from NIF - to NIF -
4  (PROBLEM PRACTICALS / WORKSHOP 22023) 1er. T CAS from NIF - to NIF -
4  (THEORY CLASS 22023) 1er. T CAS from NIF - to NIF -
4  (COMPUTER PRACTICALS 22023) 1er. T CAS from NIF - to NIF -
5  (PROBLEM PRACTICALS / WORKSHOP 22023) 1er. M CAS from NIF - to NIF -
5  (THEORY CLASS 22023) 1er. M CAS from NIF - to NIF -
5  (COMPUTER PRACTICALS 22023) 1er. M CAS from NIF - to NIF -
6  (COMPUTER PRACTICALS 22023) 1er. T CAS from NIF - to NIF -
6  (THEORY CLASS 22023) 1er. T CAS from NIF - to NIF -
6  (PROBLEM PRACTICALS / WORKSHOP 22023) 1er. T CAS from NIF - to NIF -
7  (COMPUTER PRACTICALS 22023) 1er. M CAS from NIF - to NIF -
7  (THEORY CLASS 22023) 1er. M CAS from NIF - to NIF -
7  (PROBLEM PRACTICALS / WORKSHOP 22023) 1er. M CAS from NIF - to NIF -
9  (COMPUTER PRACTICALS 22023) 1er. M CAS from NIF - to NIF -
9  (PROBLEM PRACTICALS / WORKSHOP 22023) 1er. M CAS from NIF - to NIF -
9  (THEORY CLASS 22023) 1er. M CAS from NIF - to NIF -
20  (THEORY CLASS 22023) 1er. M CAS from NIF - to NIF -
51  (THEORY CLASS 22023) 1er. M CAS from NIF - to NIF -
51  (COMPUTER PRACTICALS 22023) 1er. M CAS from NIF - to NIF -
51  (PROBLEM PRACTICALS / WORKSHOP 22023) 1er. M CAS from NIF - to NIF -
201  (COMPUTER PRACTICALS 22023) 1er. M CAS from NIF - to NIF -
201  (PROBLEM PRACTICALS / WORKSHOP 22023) 1er. M CAS from NIF - to NIF -
202  (PROBLEM PRACTICALS / WORKSHOP 22023) 1er. M CAS from NIF - to NIF -
202  (COMPUTER PRACTICALS 22023) 1er. M CAS from NIF - to NIF -
(*) 1:1 - CAS
(*) 1:1 - CAS
(*) 1:1 - CAS
(*) 2:2 - CAS
(*) 2:2 - CAS
(*) 2:2 - CAS
(*) 3:3 - CAS
(*) 3:3 - CAS
(*) 3:3 - CAS
(*) 4:4 - CAS
(*) 4:4 - CAS
(*) 4:4 - CAS
(*) 5:5 - CAS
(*) 5:5 - CAS
(*) 5:5 - CAS
(*) 6:6 - CAS
(*) 6:6 - CAS
(*) 6:6 - CAS
(*) 7:7 - CAS
(*) 7:7 - CAS
(*) 7:7 - CAS
(*) 9:9 castellano - CAS
(*) 9:9 - CAS
(*) 9:9 - CAS
(*) 20:20 TADE - CAS
(*) 51:GRUPO 51 DADE - CAS
(*) 51:GRUPO 51 DADE - CAS
(*) 51:GRUPO 51 DADE - CAS
(*) 201:201 TADE - CAS
(*) 201:201 TADE - CAS
(*) 202:202 TADE - CAS
(*) 202:202 TADE - CAS


Other distributions (2017-18)
Group Study Programme
1 It has been assigned to DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
1 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
1 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
2 It has been assigned to DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
2 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
2 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
3 It has been assigned to DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
3 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
3 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
4 It has been assigned to DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
4 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
4 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
5 It has been assigned to DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
5 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
5 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
6 It has been assigned to DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
6 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
6 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
7 It has been assigned to DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
7 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
7 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
9 It has been assigned to DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
9 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
9 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
20 It has been assigned to DOUBLE DEGREE IN TOURISM AND BUSINESS ADMINISTRATION
20 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
20 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
51 It has been assigned to DOUBLE DEGREE IN LAW + ADE (DADE)
51 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
51 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
51 It has been assigned to VISITING STUDENTS NOT INCLUDED IN THE EEES


Graphical enquiry of timetables
   Further informationClick here


Timetable (2017-18)
ModeGroup (*)Starting dayEnding dayDayStarting hourEnding hourLecture room 
THEORY CLASS 1 11/09/2017 22/12/2017 L 09:00 11:00 A1/0-02M 
  2 11/09/2017 22/12/2017 L 17:00 19:00 A1/0-02M 
  3 11/09/2017 22/12/2017 M 09:00 11:00 A1/1-30M 
  4 11/09/2017 22/12/2017 V 17:00 19:00 A1/0-04G 
  5 11/09/2017 22/12/2017 V 11:30 13:30 A1/0-10P 
  6 11/09/2017 22/12/2017 J 15:00 17:00 A1/0-24G 
  7 11/09/2017 22/12/2017 X 09:00 11:00 A1/1-57M 
  9 11/09/2017 22/12/2017 V 11:00 13:00 A1/1-56M 
  20 11/09/2017 22/12/2017 L 11:00 13:00 A1/1-37X 
  51 11/09/2017 22/12/2017 V 09:00 11:00 DE/1-16G 
COMPUTER PRACTICALS 1 30/10/2017 05/11/2017 M 10:00 11:00 OP/INF1 
  1 06/11/2017 22/12/2017 M 09:00 11:00 OP/INF1 
  2 30/10/2017 05/11/2017 M 16:00 17:00 OP/INF1 
  2 06/11/2017 22/12/2017 M 15:00 17:00 OP/INF1 
  3 30/10/2017 05/11/2017 X 12:30 13:30 OP/INF1 
  3 06/11/2017 22/12/2017 X 11:30 13:30 OP/INF1 
  4 30/10/2017 05/11/2017 X 16:00 17:00 OP/INF1 
  4 06/11/2017 22/12/2017 X 15:00 17:00 OP/INF1 
  5 30/10/2017 05/11/2017 X 10:00 11:00 A1/1-25I 
  5 06/11/2017 22/12/2017 X 09:00 11:00 A1/1-25I 
  6 30/10/2017 05/11/2017 X 18:00 19:00 A1/1-62I 
  6 06/11/2017 22/12/2017 X 17:00 19:00 A1/1-62I 
  7 30/10/2017 05/11/2017 L 12:00 13:00 A1/1-46I 
  7 06/11/2017 22/12/2017 L 11:00 13:00 A1/1-46I 
  9 30/10/2017 05/11/2017 J 10:00 11:00 A1/1-25I 
  9 06/11/2017 22/12/2017 J 09:00 11:00 A1/1-25I 
  51 06/11/2017 22/12/2017 M 13:00 15:00 DE/0-02I 
  51 06/11/2017 22/12/2017 M 13:00 15:00 DE/0-01I 
  201 30/10/2017 05/11/2017 M 12:00 13:00 A1/1-46I 
  201 06/11/2017 19/11/2017 M 11:00 13:00 A1/1-62I 
  201 20/11/2017 22/12/2017 M 11:00 13:00 A1/1-46I 
  202 30/10/2017 05/11/2017 J 13:00 14:00 A1/1-62I 
  202 06/11/2017 22/12/2017 J 12:00 14:00 A1/1-62I 
PROBLEM PRACTICALS / WORKSHOP 1 11/09/2017 29/10/2017 M 09:00 11:00 A1/0-02M 
  1 30/10/2017 05/11/2017 M 09:00 10:00 OP/INF1 
  2 11/09/2017 29/10/2017 M 15:00 17:00 A1/0-02M 
  2 30/10/2017 05/11/2017 M 15:00 16:00 OP/INF1 
  3 11/09/2017 29/10/2017 X 11:30 13:30 A1/1-30M 
  3 30/10/2017 05/11/2017 X 11:30 12:30 OP/INF1 
  4 11/09/2017 29/10/2017 X 15:00 17:00 A1/0-04G 
  4 30/10/2017 05/11/2017 X 15:00 16:00 OP/INF1 
  5 11/09/2017 29/10/2017 X 09:00 11:00 A1/0-10P 
  5 30/10/2017 05/11/2017 X 09:00 10:00 A1/1-25I 
  6 11/09/2017 29/10/2017 X 17:00 19:00 A1/0-24G 
  6 30/10/2017 05/11/2017 X 17:00 18:00 A1/1-62I 
  7 11/09/2017 29/10/2017 L 11:00 13:00 A1/1-57M 
  7 30/10/2017 05/11/2017 L 11:00 12:00 A1/1-46I 
  9 11/09/2017 29/10/2017 J 09:00 11:00 A1/1-56M 
  9 30/10/2017 05/11/2017 J 09:00 10:00 A1/1-25I 
  51 11/09/2017 05/11/2017 M 13:00 15:00 DE/1-16G 
  201 11/09/2017 17/09/2017 M 11:00 13:00 A1/1-59M 
  201 18/09/2017 29/10/2017 M 11:00 13:00 A1/0-07X 
  201 30/10/2017 05/11/2017 M 11:00 12:00 A1/1-46I 
  202 11/09/2017 29/10/2017 J 12:00 14:00 A1/1-37X 
  202 30/10/2017 05/11/2017 J 12:00 13:00 A1/1-62I 
(*) CLASE TEÓRICA
 1: 1 - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 1: 1 - CAS
(*) PRÁCTICAS CON ORDENADOR
 1: 1 - CAS
(*) CLASE TEÓRICA
 2: 2 - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 2: 2 - CAS
(*) PRÁCTICAS CON ORDENADOR
 2: 2 - CAS
(*) CLASE TEÓRICA
 3: 3 - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 3: 3 - CAS
(*) PRÁCTICAS CON ORDENADOR
 3: 3 - CAS
(*) CLASE TEÓRICA
 4: 4 - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 4: 4 - CAS
(*) PRÁCTICAS CON ORDENADOR
 4: 4 - CAS
(*) CLASE TEÓRICA
 5: 5 - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 5: 5 - CAS
(*) PRÁCTICAS CON ORDENADOR
 5: 5 - CAS
(*) CLASE TEÓRICA
 6: 6 - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 6: 6 - CAS
(*) PRÁCTICAS CON ORDENADOR
 6: 6 - CAS
(*) CLASE TEÓRICA
 7: 7 - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 7: 7 - CAS
(*) PRÁCTICAS CON ORDENADOR
 7: 7 - CAS
(*) CLASE TEÓRICA
 9: 9 castellano - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 9: 9 - CAS
(*) PRÁCTICAS CON ORDENADOR
 9: 9 - CAS
(*) CLASE TEÓRICA
 20: 20 TADE - CAS
 51: GRUPO 51 DADE - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 51: GRUPO 51 DADE - CAS
(*) PRÁCTICAS CON ORDENADOR
 51: GRUPO 51 DADE - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 201: 201 TADE - CAS
(*) PRÁCTICAS CON ORDENADOR
 201: 201 TADE - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 202: 202 TADE - CAS
(*) PRÁCTICAS CON ORDENADOR
 202: 202 TADE - CAS


Degree course competences (verified by ANECA in official undergraduate and Master's degrees)

DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT

General Competences (CG)
  • CG1: Capacity to find and analyse information.
  • CG5: Capacity to make decisions by putting theoretical knowledge into practice.

Specific Competences (CE)
  • CE4: Issue consultancy reports on specific business and market situations.
  • CE7: Be able to apply different technical instruments for marketing and commercial research to analyse companies in their context.


Results of learning (formative objectives)


Specific objectives provided by the teaching staff for the course 2017-18
With no data


Theoretical and practical contents 2017-18


Evaluation Tools and Criteria 2017-18
TypeCriteriaDescriptionWeighting
ACTIVITIES OF EVALUATION DURING THE SEMESTER 5
ACTIVITIES OF EVALUATION DURING THE SEMESTER 40
ACTIVITIES OF EVALUATION DURING THE SEMESTER

Se valorará la participación cooperativa activa en las clases.

Participación activa cooperativa20
FINAL TEST 35
TOTAL100


Official examination dates 2017-18
AnnouncementGroup (*)dateStarting hourEnding hourAssigned lecture room(s)Observ:
Pruebas extraordinarias de finalización de estudios 17/11/2017   Hora y aula: contacta con profesor
Periodo ordinario para asignaturas de primer semestre 9 11/01/2018  
Periodo ordinario para asignaturas de primer semestre 7 11/01/2018  
Periodo ordinario para asignaturas de primer semestre 6 11/01/2018  
Periodo ordinario para asignaturas de primer semestre 51 11/01/2018  
Periodo ordinario para asignaturas de primer semestre 5 11/01/2018  
Periodo ordinario para asignaturas de primer semestre 4 11/01/2018  
Periodo ordinario para asignaturas de primer semestre 3 11/01/2018  
Periodo ordinario para asignaturas de primer semestre 20 11/01/2018  
Periodo ordinario para asignaturas de primer semestre 2 11/01/2018  
Periodo ordinario para asignaturas de primer semestre 1 11/01/2018  
Pruebas extraordinarias para asignaturas de grado y máster 29/06/2018  
** The time zone associated with the examination only refers to the reservation of the room and not the duration of the examination itself **
(*) 1:1 - CAS
(*) 1:1 - CAS
(*) 1:1 - CAS
(*) 2:2 - CAS
(*) 2:2 - CAS
(*) 2:2 - CAS
(*) 3:3 - CAS
(*) 3:3 - CAS
(*) 3:3 - CAS
(*) 4:4 - CAS
(*) 4:4 - CAS
(*) 4:4 - CAS
(*) 5:5 - CAS
(*) 5:5 - CAS
(*) 5:5 - CAS
(*) 6:6 - CAS
(*) 6:6 - CAS
(*) 6:6 - CAS
(*) 7:7 - CAS
(*) 7:7 - CAS
(*) 7:7 - CAS
(*) 9:9 - CAS
(*) 9:9 castellano - CAS
(*) 9:9 - CAS
(*) 20:20 TADE - CAS
(*) 51:GRUPO 51 DADE - CAS
(*) 51:GRUPO 51 DADE - CAS
(*) 51:GRUPO 51 DADE - CAS
(*) 201:201 TADE - CAS
(*) 201:201 TADE - CAS
(*) 202:202 TADE - CAS
(*) 202:202 TADE - CAS


Links related
With no data


Bibliography

Dirección de marketing : variables comerciales
Author(s):RUIZ CONDE, Enar; PARREÑO SELVA, Josefa
Editi�n:San Vicente (Alicante) : Editorial Club Universitario, 2015.
ISBN:9788416479344
Category:Básico (*3)
 [ Access to the university library catalogue ]  [ Access to previous editions

Marketing : conceptos y estrategias
Author(s):SANTESMASES MESTRE, Miguel
Editi�n:Madrid : Pirámide, 2012.
ISBN:978-84-368-2613-5
Category:Complementario (*3)
 [ Access to the university library catalogue ]  [ Access to previous editions

Direccion de marketing
Author(s):KOTLER, Philip; KELLER, Kevin Lane
Editi�n:Madrid : Pearson, 2012.
ISBN:978-607-321-245-8
Category:Básico (*3)
 [ Access to the university library catalogue ]  [ Access to previous editions

Casos de dirección de marketing
Author(s):Encarnacion González Vázquez ; Elisa Alén González
Editi�n:Madrid : Pearson Educación, 2005.
ISBN:84-205-3922-8
Category:Complementario (*3)
 [ Access to the university library catalogue
(*3) These sections refer to the work's pertinence for the subject, not to its quality.
This document can be used as reference documentation of this subject for the application for recognition of credits in other study programmes.


Document for the application for recognition of credits in other study programmes. It is necessary sign it in the corresponding department.



Document with all the information of the Course description



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