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Ficha de la asignatura

COURSE DESCRIPTION
22018 - MARKETING RESEARCH (2017-18)

Code22018
Crdts. ECTS.6


Departments and Areas
DepartmentsAreaFace-to-face theoretical creditsface-to-face practical creditsDept. Respons.Report Respos.
MARKETINGMARKETING AND MARKET RESEARCH1,21,2


Study Programme sin which they are taught
DOUBLE DEGREE IN COMPUTER ENGINEERING AND BUSINESS ADMINISTRATION
DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
DOUBLE DEGREE IN LAW + ADE (DADE)
DOUBLE DEGREE IN TOURISM AND BUSINESS ADMINISTRATION AND MANAGEMENT


Subject context 2017-18

This module of the Degree of Business and Administration (ADE) provides the student the basic tools to an appropriate guidance and management of the market research within the firm, which means: summarizing, identifying, gathering and analyzing information for marketing strategy and tactics. The proper application of market research allows achieving, more efficiently, corporate and marketing objectives of the firm, as well as keeping the right way for the firm from a legal and ethical point of view.


This module is included within Business Economy, closely related to other subjects of Strategic Management, Finance and Accounting, of preceding or posterior years. Moreover, it is related to other subjects of Marketing, since it develops gathering information techniques, presented in Introductory Marketing (Introducción al Marketing), which are useful in the decision processes studied in the mandatory subjects: Marketing Management (Dirección de Marketing) and Strategic Marketing (Marketing Estratégico), and in the elective subjects: Comercial Distribution (Distribución Comercial), Marketing Communication (Comunicación en Marketing), Sales Management (Dirección de Ventas) and International Marketing (Marketing Internacional).



Lecturer in charge
MAS RUIZ, FRANCISCO JOSE


Lecturers (2017-18)
Group Lecturer
THEORY CLASS 220181MAS RUIZ, FRANCISCO JOSE
CATEDRATICO/A DE UNIVERSIDAD
 2SANCHO ESPER, FRANCO MANUEL
PROFESOR/A CONTRATADO/A DOCTOR/A
 3RODRÍGUEZ SÁNCHEZ, CARLA
PROFESOR/A AYUDANTE DOCTOR/A
 4OSTROVSKAYA, LIUDMILA
PROFESOR/A ASOCIADO/A LOU
 6RODRÍGUEZ SÁNCHEZ, CARLA
PROFESOR/A AYUDANTE DOCTOR/A
 20EIROA SANCHEZ, JOSE CARLOS
PROFESOR/A ASOCIADO/A LOU
 30LOPEZ BARREIRO, MARTA MARIA
PROFESOR/A ASOCIADO/A LOU
 51MARTINEZ LOPEZ, FERMIN
PROFESOR/A ASOCIADO/A LOU
 52RODRÍGUEZ SÁNCHEZ, CARLA
PROFESOR/A AYUDANTE DOCTOR/A
 77SANCHO ESPER, FRANCO MANUEL
PROFESOR/A CONTRATADO/A DOCTOR/A
 88ENGUIX VAÑO, Mª LOURDES
PROFESOR/A ASOCIADO/A LOU
PROBLEM PRACTICALS / WORKSHOP 220182SANCHO ESPER, FRANCO MANUEL
PROFESOR/A CONTRATADO/A DOCTOR/A
 3RODRÍGUEZ SÁNCHEZ, CARLA
PROFESOR/A AYUDANTE DOCTOR/A
 4OSTROVSKAYA, LIUDMILA
PROFESOR/A ASOCIADO/A LOU
 6SANCHO ESPER, FRANCO MANUEL
PROFESOR/A CONTRATADO/A DOCTOR/A
 11MAS RUIZ, FRANCISCO JOSE
CATEDRATICO/A DE UNIVERSIDAD
 12EIROA SANCHEZ, JOSE CARLOS
PROFESOR/A ASOCIADO/A LOU
 20MARTINEZ LOPEZ, FERMIN
PROFESOR/A ASOCIADO/A LOU
 30LOPEZ BARREIRO, MARTA MARIA
PROFESOR/A ASOCIADO/A LOU
 51MARTINEZ LOPEZ, FERMIN
PROFESOR/A ASOCIADO/A LOU
 52RODRÍGUEZ SÁNCHEZ, CARLA
PROFESOR/A AYUDANTE DOCTOR/A
 77SANCHO ESPER, FRANCO MANUEL
PROFESOR/A CONTRATADO/A DOCTOR/A
 88ENGUIX VAÑO, Mª LOURDES
PROFESOR/A ASOCIADO/A LOU


Students registered (2017-18)
Group (*)Number
1: THEORY CLASS 22018 70
2: THEORY CLASS 22018 62
3: THEORY CLASS 22018 64
4: THEORY CLASS 22018 58
6: THEORY CLASS 22018 67
20 TADE: THEORY CLASS 22018 43
30 TADE: THEORY CLASS 22018 30
GROUP 51 DADE: THEORY CLASS 22018 50
GROUP 52 DADE: THEORY CLASS 22018 54
77 English: THEORY CLASS 22018 25
88 Valencian: THEORY CLASS 22018 16
TOTAL 539


Registration groups (2017-18)
Group (*)SemesterSessionLanguageDistribution
1  (THEORY CLASS 22018) 2do. M CAS from NIF - to NIF -
2  (THEORY CLASS 22018) 2do. T CAS from NIF - to NIF -
2  (PROBLEM PRACTICALS / WORKSHOP 22018) 2do. T CAS from NIF - to NIF -
3  (PROBLEM PRACTICALS / WORKSHOP 22018) 2do. M CAS from NIF - to NIF -
3  (THEORY CLASS 22018) 2do. M CAS from NIF - to NIF -
4  (THEORY CLASS 22018) 2do. T CAS from NIF - to NIF -
4  (PROBLEM PRACTICALS / WORKSHOP 22018) 2do. T CAS from NIF - to NIF -
6  (PROBLEM PRACTICALS / WORKSHOP 22018) 2do. T CAS from NIF - to NIF -
6  (THEORY CLASS 22018) 2do. T CAS from NIF - to NIF -
11  (PROBLEM PRACTICALS / WORKSHOP 22018) 2do. M CAS from NIF - to NIF -
12  (PROBLEM PRACTICALS / WORKSHOP 22018) 2do. M CAS from NIF - to NIF -
20  (THEORY CLASS 22018) 2do. M CAS from NIF - to NIF -
20  (PROBLEM PRACTICALS / WORKSHOP 22018) 2do. M CAS from NIF - to NIF -
30  (THEORY CLASS 22018) 2do. T CAS from NIF - to NIF -
30  (PROBLEM PRACTICALS / WORKSHOP 22018) 2do. T CAS from NIF - to NIF -
51  (PROBLEM PRACTICALS / WORKSHOP 22018) 2do. M CAS from NIF - to NIF -
51  (THEORY CLASS 22018) 2do. M CAS from NIF - to NIF -
52  (PROBLEM PRACTICALS / WORKSHOP 22018) 2do. T CAS from NIF - to NIF -
52  (THEORY CLASS 22018) 2do. T CAS from NIF - to NIF -
77  (PROBLEM PRACTICALS / WORKSHOP 22018) 2do. M ANG from NIF - to NIF -
77  (THEORY CLASS 22018) 2do. M ANG from NIF - to NIF -
88  (PROBLEM PRACTICALS / WORKSHOP 22018) 2do. M VAL from NIF - to NIF -
88  (THEORY CLASS 22018) 2do. M VAL from NIF - to NIF -
(*) 1:1 - CAS
(*) 2:2 - CAS
(*) 2:2 - CAS
(*) 3:3 - CAS
(*) 3:3 - CAS
(*) 4:4 - CAS
(*) 4:4 - CAS
(*) 6:6 - CAS
(*) 6:6 - CAS
(*) 11:11 - CAS
(*) 12:12 - CAS
(*) 20:20 TADE - CAS
(*) 20:20 TADE - CAS
(*) 30:30 TADE - CAS
(*) 30:30 TADE - CAS
(*) 51:GRUPO 51 DADE - CAS
(*) 51:GRUPO 51 DADE - CAS
(*) 52:GRUPO 52 DADE - CAS
(*) 52:GRUPO 52 DADE - CAS
(*) 77:77 Inglés - ANG
(*) 77:77 Inglés - ANG
(*) 88:88 Valenciano - VAL
(*) 88:88 Valenciano - VAL


Other distributions (2017-18)
Group Study Programme
1 It has been assigned to DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
1 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
1 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
2 It has been assigned to DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
2 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
2 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
3 It has been assigned to DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
3 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
3 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
4 It has been assigned to DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
4 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
4 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
6 It has been assigned to DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
6 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
6 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
20 It has been assigned to DOUBLE DEGREE IN TOURISM AND BUSINESS ADMINISTRATION
20 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
20 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
30 It has been assigned to DOUBLE DEGREE IN TOURISM AND BUSINESS ADMINISTRATION
30 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
30 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
51 It has been assigned to DOUBLE DEGREE IN LAW + ADE (DADE)
51 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
51 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
51 It has been assigned to VISITING STUDENTS NOT INCLUDED IN THE EEES
52 It has been assigned to DOUBLE DEGREE IN LAW + ADE (DADE)
52 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
52 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
52 It has been assigned to VISITING STUDENTS NOT INCLUDED IN THE EEES
77 It has been assigned to DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
77 It has been assigned to DOUBLE DEGREE IN TOURISM AND BUSINESS ADMINISTRATION
77 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
77 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL
88 It has been assigned to DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
88 It has been assigned to EXCHANGE STUDENT - UNDERGRADUATE LEVEL
88 It has been assigned to VISITING STUDENT - UNDERGRADUATE LEVEL


Graphical enquiry of timetables
   Further informationClick here


Timetable (2017-18)
ModeGroup (*)Starting dayEnding dayDayStarting hourEnding hourLecture room 
THEORY CLASS 1 29/01/2018 23/05/2018 L 09:00 11:00 A1/1-40P 
  2 29/01/2018 23/05/2018 L 16:00 18:00 A1/1-40P 
  3 29/01/2018 23/05/2018 L 11:00 13:00 A1/1-52M 
  4 29/01/2018 23/05/2018 L 18:00 20:00 A1/0-11P 
  6 29/01/2018 23/05/2018 X 15:30 17:30 A1/1-38P 
  20 29/01/2018 23/05/2018 M 11:00 13:00 A1/1-38P 
  30 29/01/2018 23/05/2018 X 15:00 17:00 A1/0-10P 
  51 29/01/2018 23/05/2018 X 09:00 11:00 DE/1-13P 
  52 29/01/2018 23/05/2018 M 15:00 17:00 DE/1-13P 
  77 29/01/2018 23/05/2018 M 11:00 13:00 A1/1-54P 
  88 29/01/2018 23/05/2018 L 11:00 13:00 A1/1-55P 
PROBLEM PRACTICALS / WORKSHOP 2 29/01/2018 23/05/2018 M 16:00 18:00 A1/1-40P 
  3 29/01/2018 23/05/2018 J 11:00 13:00 A1/1-52M 
  4 29/01/2018 23/05/2018 M 18:00 20:00 A1/0-11P 
  6 29/01/2018 23/05/2018 J 15:30 17:30 A1/1-38P 
  11 29/01/2018 23/05/2018 M 09:30 11:30 A1/1-40P 
  12 29/01/2018 23/05/2018 X 09:00 11:00 A1/1-40P 
  20 29/01/2018 23/05/2018 X 11:00 13:00 A1/1-38P 
  30 29/01/2018 23/05/2018 V 17:00 19:00 A1/0-10P 
  51 29/01/2018 23/05/2018 V 13:00 15:00 DE/1-13P 
  52 29/01/2018 23/05/2018 X 19:00 21:00 DE/1-13P 
  77 29/01/2018 23/05/2018 X 11:00 13:00 A1/1-54P 
  88 29/01/2018 23/05/2018 X 11:30 13:30 A1/1-55P 
(*) CLASE TEÓRICA
 1: 1 - CAS
 2: 2 - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 2: 2 - CAS
(*) CLASE TEÓRICA
 3: 3 - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 3: 3 - CAS
(*) CLASE TEÓRICA
 4: 4 - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 4: 4 - CAS
(*) CLASE TEÓRICA
 6: 6 - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 6: 6 - CAS
 11: 11 - CAS
 12: 12 - CAS
(*) CLASE TEÓRICA
 20: 20 TADE - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 20: 20 TADE - CAS
(*) CLASE TEÓRICA
 30: 30 TADE - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 30: 30 TADE - CAS
(*) CLASE TEÓRICA
 51: GRUPO 51 DADE - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 51: GRUPO 51 DADE - CAS
(*) CLASE TEÓRICA
 52: GRUPO 52 DADE - CAS
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 52: GRUPO 52 DADE - CAS
(*) CLASE TEÓRICA
 77: 77 Inglés - ANG
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 77: 77 Inglés - ANG
(*) CLASE TEÓRICA
 88: 88 Valenciano - VAL
(*) PRÁCTICAS DE PROBLEMAS / TALLER
 88: 88 Valenciano - VAL


Degree course competences (verified by ANECA in official undergraduate and Master's degrees)

DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT

General Competences (CG)
  • CG1: Capacity to find and analyse information.

Specific Competences (CE)
  • CE4: Issue consultancy reports on specific business and market situations.
  • CE7: Be able to apply different technical instruments for marketing and commercial research to analyse companies in their context.


Results of learning (formative objectives)


Specific objectives provided by the teaching staff for the course 2017-18

· Cognitive objectives (OC):
OC1. Understand the goal of marketing research and the specific features of the marketing research sector.
OC2. Be aware of the stages of marketing research process.
OC3. Be aware of the sources and methods to gather information, taking into account the difficulties and the richness of the information.
OC4. Understand the foundations of sampling methods and field work, in order to determine the sample size, as well as, to organize the activities to reach such elements.
OC5. Be aware of data analysis techniques to develop data exploitation skills.

· Instrumental objectives (OI):
OI1. Define precisely a research problem.
OI2. Find relevant information related to a research problem and choose the appropriate research design, in order to deliver an ethical and professional research proposal.
OI3. Define the qualitative marketing research techniques and analyze its results.
OI4. Construct a questionnaire, selecting items, its order and the scales of measurement, as well as the pretest.
OI5. Design a commercial experiment and interpret its results.
OI6. Choose the appropriate sampling method according to the marketing problem; identify the target population, the sample framework, the sample size and the sampling error.
OI7. Select and apply the suitable statistical techniques according to the marketing problem, and interpret its results.

· Attitudinal objectives (OA):
OA1. Objectively analyze a business problem and act rationally to solve it.
OA2. Respect the professional moral code and the current regulations.
OA3. Be able to work in groups and collectively overcome problems.
OA4. Achieve sufficient social and communicative skills.



Theoretical and practical contents 2017-18

Part 1. Foundations of Marketing Research


Chapter 1. Introduction to marketing research


Chapter 2. The marketing research process


Part 2. Data gathering


Chapter 3. Information sources


Chapter 4. Exploratory research: Qualitative methods and observation


Chapter 5. Descriptive research: Survey methods


Chapter 6. Questionnaire design


Chapter 7. Causal research: Commercial experimentation


Part 3. Basic issues on sampling and field work


Chapter 8. Sampling methods


Chapter 9. Field work and data preparation


Part 4. Information analysis


Chapter 10. Univariate and bivariate statistical analysis



Evaluation Tools and Criteria 2017-18

First assessment period –ordinary assessment C3- (June):

The method of assessment of the subject is “continuous” and considers 10 points. To PASS the subject the student requires a minimum of 5 points. The final grade is calculated as follows: 20% 1st theory-practice partial exam, 20% 2nd theory-practice partial exam, 10% active participation and, 50% Final exam. The 1st and 2nd theory-practice partial exams will be in March and May within the practical sessions for each group. In order to pass the subject (module) the student is required to have at least 4 points (out of 10) in the average grade of both theoretical-practical written assessments.

The final exam will be a 50-question multiple-choice exam. Every wrong answer penalizes one third of a correct answer (unanswered questions will not penalize correct answers). The formula to calculate the multiple-choice exam (over 10) is: [(number of correct answers)-(number of incorrect answers/3)]*[10/total number of questions]. A minimum of 4 points is needed to pass the subject.

Second assessment period –extraordinary assessment C4- (July):

The student has three assessment options, and can decide it in the same day of the exam.

Option 1: The student decides to keep the 50% grade of: 1st and 2nd theory-practice partial exams and active participation, obtained during the term. In this case, the final grade is this 50%, plus another 50%, coming from the 30 question multiple-choice exam (done in July). In order to pass the subject (module) the student is required to have at least 4 points (out of 10) in the average grade of both theoretical-practical written assessments. And a minimum of 4 points in the final exam is needed to pass the subject.

Option 2: It is recommended for students with low grades in 1st and 2nd theory-practice partial exams and active participation; or for student which have not been assessed in 1st and 2nd theory-practice partial exams and active participation (not attending to these exams). The final grade is calculated as follows: 50% a 20 question multiple-choice exam (to assess “continuous evaluation” part) and 50% a 30 question multiple-choice exam (July final exam). A minimum of 4 points out of 10 is required in the extraordinary exam (part of continuous assessment) to pass the subject. And a minimum of 4 points in the final exam is needed to pass the subject.

In option 3 the student will keep the grade of the final exam of June (C3). The student's final grade will be obtained by retakeing the continuous assessment (50% weighting), which will consist of 20 test-type questions and the final exam of the June exam (50% weighting). A minimum grade of 4 points (out of 10) is required in the continuous assessment retake in order to pass the subject.

TypeCriteriaDescriptionWeighting
ACTIVITIES OF EVALUATION DURING THE SEMESTER

Active and frequent class-participation is assessed (participative attitude), as well as the quality of the contributions.

Active participation10
ACTIVITIES OF EVALUATION DURING THE SEMESTER

Objective exam with: short-answer theory questions, long-answer questions, questions based on case-studies, questions related to practical exercises or combination of the previous. 

1st theory and practice partial exam20
ACTIVITIES OF EVALUATION DURING THE SEMESTER

Objective exam with: short-answer theory questions, long-answer questions, questions based on case-studies, questions related to practical exercises or combination of the previous. 

2nd theory and practice partial exam20
FINAL TEST

Objective multiple-choice exam: theory and practice questions

Final Exam50
TOTAL100


Official examination dates 2017-18
AnnouncementGroup (*)dateStarting hourEnding hourAssigned lecture room(s)Observ:
Pruebas extraordinarias de finalización de estudios 14/11/2017   No hay alumnos
Periodo ordinario para asignaturas de segundo semestre y anuales 30/05/2018  
Pruebas extraordinarias para asignaturas de grado y máster 28/06/2018  
** The time zone associated with the examination only refers to the reservation of the room and not the duration of the examination itself **
(*) 1:1 - CAS
(*) 2:2 - CAS
(*) 2:2 - CAS
(*) 3:3 - CAS
(*) 3:3 - CAS
(*) 4:4 - CAS
(*) 4:4 - CAS
(*) 6:6 - CAS
(*) 6:6 - CAS
(*) 11:11 - CAS
(*) 12:12 - CAS
(*) 20:20 TADE - CAS
(*) 20:20 TADE - CAS
(*) 30:30 TADE - CAS
(*) 30:30 TADE - CAS
(*) 51:GRUPO 51 DADE - CAS
(*) 51:GRUPO 51 DADE - CAS
(*) 52:GRUPO 52 DADE - CAS
(*) 52:GRUPO 52 DADE - CAS
(*) 77:77 Inglés - ANG
(*) 77:77 Inglés - ANG
(*) 88:88 Valenciano - VAL
(*) 88:88 Valenciano - VAL


Links related
http://www.acnielsen.es
ACNielsen, líder mundial en investigación de mercados, información y análisis (ej. panel de detallistas, panel de consumidores, etc.)  
http://www.aedemo.es
Asociación Española de Estudios de Mercado, Marketing y Opinión. Persigue la difusión y control de las técnicas empleadas en la Investigación Comercial.  
http://www.aimc.es/
Asociación para la Investigación de Medios de Comunicación (AIMC). Datos del Estudio General de Medios (EGM) y uso Internet (entre otros).  
http://www.comercio.gob.es
Secretaría de Estado de Comercio (Ministerio de Industria, Turismo y Comercio). Política comercial. Ordenación del comercio. Comercio electrónico. Observatorio de la distribución comercial.  
http://www.ine.es/
Instituto Nacional de Estadística. Estadísticas sobre población, sociedad, economía, agricultura, industria, servicios, medio ambiente, I+D tecnológico, IPC, etc.  
http://www.dbk.es
DBK. Empresa española especializada en la prestación de servicios de análisis e información sectorial.  
http://www.odec.es
ODEC. Empresa española especializada en la prestación de servicios informáticos para investigación de mercados, estadística, medios y marketing.  
http://www.tesigandia.com
TESI. Empresa española especializada en el desarrollo de programas y servicios informáticos para las encuestas y la investigación de mercados.  
http://www.consumo-inc.es
Instituto Nacional de Consumo (Ministerio de Sanidad y Consumo). Estudios sobre consumo. Índice de satisfacción del consumidor. Legislación en materia de consumo.  
http://www.cis.es/
Centro de Investigaciones Sociológicas. Tiene por finalidad el estudio de la sociedad española, principalmente a través de la investigación mediante encuesta.  


Bibliography

Fundamentos y técnicas de investigacion comercial
Author(s):GRANDE ESTEBAN, Ildefonso ; ABASCAL, Elena
Editi�n:Madrid : Esic, 2007.
ISBN:978-84-7356-365-9
Category:Sin especificar (*3)
 [ Access to the university library catalogue ]  [ Access to previous editions

Investigación de marketing : fundamentos
Author(s):LUQUE MARTÍNEZ, Teodoro
Editi�n:Barcelona : Ariel, 1997.
ISBN:978-84-344-2122-6
Category:Sin especificar (*3)
 [ Access to the university library catalogue

Investigación de mercados : un enfoque aplicado
Author(s):MALHOTRA, Naresh K.
Editi�n:México : Pearson, 2004.
ISBN:970-26-0491-5
Category:Sin especificar (*3)
 [ Access to the university library catalogue

Temas de investigación comercial
Author(s):MÁS RUIZ, Francisco José
Editi�n:Alicante : Editorial Club Universitario, 2016.
ISBN:9788416704804
Category:Básico (*3)
 [ Access to the university library catalogue

Investigación de mercados
Author(s):MIQUEL, Salvador
Editi�n:Madrid : McGraw-Hill, 1996.
ISBN:84-481-0738-1
Category:Sin especificar (*3)
 [ Access to the university library catalogue
(*3) These sections refer to the work's pertinence for the subject, not to its quality.
This document can be used as reference documentation of this subject for the application for recognition of credits in other study programmes.


Document for the application for recognition of credits in other study programmes. It is necessary sign it in the corresponding department.



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