| Crdts. Teor. | 4 | The subject has as its primary objective to offer a theoretico-practical vision of writing, as well as of the process which this communication technique is currently going through, especially regarding its commercial side. The approach of the subject is academic and pragmatic at the same time, since these are two complementary and interrelated contexts. Likewise, we seek to increase the students¿ level of written fluency and conceptual agility through the practical activities. |