Masters in Marketing and Markets Investigation (2007)
Academic year
2003-04
2004-05
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18
2018-19
2019-20
2020-21
2021-22
2024-25
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Subjects NOT available in 2009-10
(*) -->
Subjects NOT OFFERED in 2009-10
Year: 1
Type: COMPULSORY
Subject
European Credits
COMMERCIALISATION CHANNELS (11495)
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8
CONSUMER BEHAVIOUR (11494)
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6
HISTORY AND THEORY OF MARKETING (11496)
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3
MARKET RESEARCH (11498)
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12
MARKETING COMMUNICATION MANAGEMENT (11500)
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8
MARKETING MANAGEMENT (11501)
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6
PRODUCT, BRAND, AND PRICE (11499)
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8
SOCIOLOGY OF CONSUMPTION (11497)
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3
STRATEGIC DIRECTION (11493)
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6
Year: 2
Type: COMPULSORY
Subject
European Credits
ADVANCED DATA ANALYSIS (11508)
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(*)
3
CREATIVITY AND PROBLEM SOLVING SEMINAR (11503)
1
DOCTORATE SEMINAR (11509)
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(*)
1
END-OF-MASTER'S PROJECT: SCIENTIFIC METHODOLOGY (11502)
3
MARKETING STRATEGY AND SIMULATION (11518)
6
PRACTICAL EXPERIENCE (11506)
6
RESEARCH PAPER: SCIENTIFIC METHODOLOGY (11507)
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(*)
3
SEMINAR ON PROFESSIONAL COMPETENCES IN MARKETING (11505)
1
TIME ORGANISATION AND MANAGEMENT SEMINAR (11504)
1
Type: OPTIONAL
Subject
European Credits
ADVERTISING MANAGEMENT (11525)
6
ADVERTISING MEDIA PLANNING (11526)
6
CHANNEL RELATIONSHIP MANAGEMENT (11521)
6
CORPORATE COMMUNICATION AND IMAGE (11527)
6
CREATING CUSTOMER LOYALTY (11530)
6
EXTERNAL TRADE (11529)
6
FORECASTING SALES (11531)
6
INTERNATIONAL BUSINESS MANAGEMENT (11532)
6
INTERNATIONAL MARKETING (11528)
6
LOGISTICS AND PHYSICAL DISTRIBUTION (11522)
6
MARKETING AND NEW TECHNOLOGIES (11538)
6
MARKETING AT THE POINT OF SALE (11523)
6
MARKETING OF SERVICES (11533)
6
POLITICAL AND ELECTORAL MARKETING (11534)
6
PSYCHOLOGY AND SOCIAL MARKETING (11536)
6
RESEARCH INTO ADVERTISING (11514)
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(*)
2
RESEARCH INTO COMMERCIAL DISTRIBUTION STRATEGY AND MANAGEMENT (11512)
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(*)
2
RESEARCH INTO CONSUMER BEHAVIOUR (11511)
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(*)
2
RESEARCH INTO INTERCULTURAL MARKETING AND BUSINESS (11517)
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(*)
2
RESEARCH INTO MARKETING (11510)
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(*)
2
RESEARCH INTO MULTICRITERIA DECISION MODELS IN MARKETING (11520)
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(*)
2
RESEARCH INTO NEW APPLIED TECHNOLOGIES FOR SALES MANAGEMENT (11515)
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(*)
2
RESEARCH INTO NON-BUSINESS AND LEISURE MARKETING (11516)
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(*)
2
RESEARCH INTO PRODUCT, BRAND, AND PRICE (11513)
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(*)
2
SALES MANAGEMENT (11524)
6
SOCIETY AND CONSUMPTION (11537)
6
TOURISM MARKET (11535)
6
Type: END OF MASTER WORK
Subject
European Credits
MASTER'S PROJECT (11519)
12
RESEARCH PAPER (11539)
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(*)
12
With no year assigned