DEGREE IN ADVERTISING AND PUBLIC RELATIONS-PROGRAMME 2002-ESTUDIO


Degree in Advertising and Public Relations-programme 2002	Academic year

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Training and qualification supplements

(#) -->Subjects NOT available in 2009-10
(*) -->Subjects NOT OFFERED in 2009-10

Year: 1

Type: CORE
Puedes consultar la normativa y plazos de extinción de este Plan de Estudios, + info

Subject	Theoretical Credits	Practical Credits
ANALYSIS AND EXPRESSION IN WRITTEN COMMUNICATION AND INFORMATION (10011)	3	3
COMMUNICATION AND WRITTEN INFORMATION (10008)	3	3
HISTORY OF THE CONTEMPORARY WORLD I (10007)	4	2
INTRODUCTION TO ADVERTISING (10009)	3	3
INTRODUCTION TO SOCIAL COMMUNICATION (10012)	4	2
PSYCHOSOCIAL ASPECTS OF COMMUNICATION (10010)	4	2

Type: COMPULSORY

Subject	Theoretical Credits	Practical Credits
GLOBAL COMMUNICATION (10017)	4	2
HISTORY OF THE CONTEMPORARY WORLD II (10018)	4	2
INTRODUCTION TO ECONOMICS (10015)	3	3
QUALITATIVE TECHNIQUES FOR SOCIAL RESEARCH (10016)	3	3
SOCIAL RESEARCH TECHNIQUES (10014)	3	3
SOCIOLOGY (10013)	4	2

Year: 2

Type: CORE
Debes elegir una asignatura entre Lengua Espańola I o Lengua Catalana I, y otra asignatura entre Lengua Espańola II o Lengua Catalana II

Subject	Theoretical Credits	Practical Credits
ANALYSIS AND EXPRESSION IN AUDIOVISUAL COMMUNICATION AND INFORMATION (10039)	3	3
AUDIO-VISUAL COMMUNICATION AND INFORMATION (10031)	3	3
CATALAN LANGUAGE I (10034)	2,5	2
CATALAN LANGUAGE II (10037)	2,5	2
DOCUMENTATION AND INFORMATION (10038)	3	3
INTRODUCTION TO PUBLIC RELATIONS (10032)	3	3
SOCIAL STRUCTURE (10035)	3,5	1
SPANISH LANGUAGE I (10033)	2,5	2
SPANISH LANGUAGE II (10036)	2,5	2

Type: COMPULSORY

Subject	Theoretical Credits	Practical Credits
ADVERTISING LANGUAGE (10041)	4	2
INTRODUCTION TO MARKETING (10042)	4	2
SEMIOTICS OF MASS COMMUNICATION (10040)	4	2

Type: OPTIONAL
IMPORTANTE: Debes cubrir las 2 optativas del 1er ciclo con asignaturas del siguiente listado:

Subject	Theoretical Credits	Practical Credits
ACCOUNTS MANAGEMENT (10072) (#) (*)	2,5	2
ADVERTISING AND MODERN ART I (10056)	3	1,5
ADVERTISING SCRIPTS (10070) (#) (*)	2	2,5
ADVERTISING WORKSHOP I (10071)	1	3,5
AUDIOVISUAL MEDIA TECHNOLOGY (10057) (#) (*)	1,5	3
AUDIOVISUAL PROGRAMMING STRUCTURE (10058)	3	1,5
COMMUNICATION AND CULTURAL STUDIES (10065) (#) (*)	2,5	2
COMMUNICATION AND HEALTH (10063) (#) (*)	3	1,5
COMMUNICATION AND INFORMATION ON THE INTERNET (10073)	1,5	3
EFFECTS OF SOCIAL COMMUNICATION AND MEASURING ADVERTISING EFFECTIVENESS (10062) (#) (*)	2,5	2
FILM ANIMATION (10067) (#) (*)	1,5	3
HISTORY OF ADVERTISING (10051) (#) (*)	3	1,5
MYTHOLOGY IN ADVERTISING (10066) (#) (*)	2,5	2
ORAL EXPRESSION AS A PERSUASIVE INSTRUMENT (10061) (#) (*)	2,5	2
PUBLIC OPINION AND ADVERTISING (10060) (#) (*)	3	1,5
RADIO COMMUNICATIONS THEORY AND TECHNIQUES (10074) (#) (*)	2	2,5
STATISTICS APPLIED TO ADVERTISING (10052)	3	1,5
TEXT ANALYSIS (10075)	2	2,5
THE USE OF CATALAN IN ADVERTISING AND PUBLIC RELATIONS (10053) (#) (*)	2	2,5
THEORY AND HISTORY OF CINEMA I (10059)	3	1,5
TOOLS FOR GRAPHIC DESIGN I (10068)	1,5	3
TOOLS FOR GRAPHIC DESIGN II (10069)	1,5	3
TRAINING IN SOCIAL SKILLS (10054) (#) (*)	2	2,5
TRANSCULTURAL ADVERTISING (10064) (#) (*)	3	1,5

Year: 3

Type: CORE

Subject	Theoretical Credits	Practical Credits
CREATIVITY IN ADVERTISING I (10043)	3	3
CREATIVITY IN ADVERTISING II (10020)	2,5	2
SOCIAL INFLUENCE (10019)	3	3
STRATEGIES FOR ADVERTISING COMMUNICATION (10021)	3	3

Type: COMPULSORY

Subject	Theoretical Credits	Practical Credits
CORPORATE IMAGE (10026)	4	2
HOW TO CREATE ADVERTISING TEXTS (10025)	3	1,5
IMAGE AND ADVERTISING (10022)	4	2
SEMIOTICS OF ADVERTISING (10024)	2,5	2
SOCIOLINGUISTICS (10023)	4	2
SOCIOLOGY OF MASS COMMUNICATION (10027)	3	3

Year: 4

Type: CORE

Subject	Theoretical Credits	Practical Credits
INTRODUCTION TO ADVERTISING MEDIA RESEARCH (10028)	3	3
PUBLIC RELATIONS THEORY AND TECHNIQUES I (10029)	3	3
PUBLIC RELATIONS THEORY AND TECHNIQUES II (10044)	2,5	2
SYSTEMS AND PROCESSES IN ADVERTISING AND PUBLIC RELATIONS (10030)	3	3

Type: COMPULSORY

Subject	Theoretical Credits	Practical Credits
ADVERTISING DESIGN (10047)	3	1,5
ADVERTISING LAW (10045)	3	1,5
APPLIED AUDIOVISUAL NARRATIVE (10048)	3	3
DEONTOLOGY OF ADVERTISING AND PUBLIC RELATIONS (10050)	3	1,5
DIRECTION AND PRODUCTION IN AUDIOVISUAL MEDIA (10049)	3	3
DIRECTION AND PRODUCTION IN PRINTED MEDIA (10046)	3	3

With no year assigned

Type: OPTIONAL
IMPORTANTE: Debes cubrir las 4 optativas del 2do ciclo con asignaturas del siguiente listado:

Cycle	Subject	Theoretical Credits	Practical Credits
2	ADVERTISING AND MODERN ART II (10095)	3	1,5
2	ADVERTISING AND SHOPPING CENTRES (10115) (#) (*)	3	1,5
2	ADVERTISING AND SME'S (10116) (#) (*)	3	1,5
2	ADVERTISING AND TOURISM (10117)	3	1,5
2	ADVERTISING ASPECTS OF A PRODUCT/SERVICE (10129) (#) (*)	2	2,5
2	ADVERTISING COMPANIES (10113) (#) (*)	2,5	2
2	ADVERTISING IN THE EUROPEAN UNION (10100) (#) (*)	2,5	2
2	ADVERTISING PHOTOGRAPHY MANAGEMENT (10104) (#) (*)	1,5	3
2	ADVERTISING TYPOGRAPHY (10088) (#) (*)	2	2,5
2	ADVERTISING WORKSHOP II (10122)	1	3,5
2	ART MANAGEMENT (10128) (#) (*)	2	2,5
2	ARTISTIC AND PROMOTIONAL PHOTOGRAPHY (10096)	3	1,5
2	AUDIOVISUAL DOCUMENTATION (10099)	2	2,5
2	AUDIOVISUAL EDITING AND POST-PRODUCTION IN ADVERTISING (10106)	1,5	3
2	BRAND IMAGE (10125) (#) (*)	2,5	2
2	CINEMA AND CORPORATE VIDEO (10108) (#) (*)	2	2,5
2	CINEMA AND PROMOTIONAL VIDEO (10103) (#) (*)	3	1,5
2	COLOUR AND ADVERTISING (10097) (#) (*)	3	1,5
2	COMMUNICATION AND ADVERTISING IN THE FRANCHISE COMPANY (10093) (#) (*)	2,5	2
2	COMMUNICATION AND ARCHITECTURE (10087) (#) (*)	2	2,5
2	COMMUNICATION AND FINANCIAL ENTITIES (10120) (#) (*)	3	1,5
2	COMMUNICATION AND THE LABOUR MARKET (10119)	2	2,5
2	COMMUNICATION PROGRAMS FOR SPORTS ORGANISATIONS (10118) (#) (*)	2,5	2
2	COMMUNICATION TECHNIQUES AT POINTS OF SALE (10112) (#) (*)	3	1,5
2	COMMUNICATIONS OFFICE ORGANISATION AND MANAGEMENT (10081)	3	1,5
2	CONSUMER BEHAVIOUR AND BUSINESS MANAGEMENT (10077) (#)	3	1,5
2	CONSUMER SOCIOLOGY (10082) (#)	3	1,5
2	CORPORATE ADVERTISING (10124) (#) (*)	2,5	2
2	ELECTORAL CAMPAIGNS (10098) (#) (*)	3	1,5
2	INSTITUTIONAL AND COMPANY PROTOCOL (10110)	2,5	2
2	INTERCULTURAL PRAGMATICS (10091)	3	1,5
2	MARKET RESEARCH (10080) (#)	3	1,5
2	MEDIA, ADVERTISING AND GENRE (10111) (#) (*)	3	1,5
2	NEGOTIATING ADVERTISING CAMPAIGNS (10114)	2	2,5
2	NEW FORMS OF ADVERTISING (10101) (#) (*)	3	1,5
2	NON-VERBAL COMMUNICATION AND ADVERTISING (10102) (#) (*)	3	1,5
2	ONLINE DESIGN AND ADVERTISING (10094) (#) (*)	2	2,5
2	ORAL CATALAN FOR ADVERTISING AND PUBLIC RELATIONS (10055) (#) (*)	2,5	2
2	POLITICAL AND ELECTORAL MARKETING (10084)	3	1,5
2	POLITICAL BEHAVIOUR (10083)	3	1,5
2	POLITICAL COMMUNICATION AND PROPAGANDA (10079)	3	1,5
2	POSTERS AND CONTEMPORARY GRAPHIC DESIGN (10085)	2,5	2
2	PROMOTIONAL LABELLING AND PACKAGING DESIGN (10121) (#) (*)	3	1,5
2	PROMOTIONAL PHOTOGRAPHY (10105) (#) (*)	2	2,5
2	PSYCHOLOGICAL ANALYSIS OF ADVERTISING (10086)	2	2,5
2	PUBLIC RELATIONS AND FUNDRAISING (10109)	2,5	2
2	QUALITY IN ADVERTISING COMPANIES AND PUBLIC RELATIONS (10133)	2,5	2
2	SIGNAGE (10123) (#) (*)	2	2,5
2	SOCIAL CAUSES AND ADVERTISING (10126) (#) (*)	3	1,5
2	SOCIAL CHANGE AND COMMUNICATION (10130)	3	1,5
2	SOCIOLOGY OF CONTEMPORARY CULTURE AND THE ARTS (10089)	3	1,5
2	SOCIOLOGY OF MUSIC IN AUDIOVISUAL COMMUNICATION (10132) (#) (*)	2,5	2
2	SOCIOLOGY OF THE POPULATION (10090) (#) (*)	3	1,5
2	SPANISH AND COMMUNICATION ENVIRONMENTS (10092)	3	1,5
2	SPONSORSHIP AND PATRONAGE (10078) (#) (*)	3	1,5
2	TECHNICAL SPANISH (10076) (#) (*)	2	2,5
2	THEORY AND HISTORY OF CINEMA II (10107) (#) (*)	3	1,5
2	WORLD ANC COMMUNICATION SYSTEM (10131) (#) (*)	3	1,5
2	WRITING AND VOICE-OVERS IN AUDIOVISUAL MEDIA (10127) (#) (*)	1,5	3