22526 - PROFESSIONAL CODES OF PRACTICE IN ADVERTISING AND PUBLIC RELATIONS (2011-12)
General
Code:22526 Lecturer responsible: No data Credits ECTS:6,00
Theoretical credits:
1,50
Practical credits:
0,90
Distance-base hours:
3,60
Departments involved
Dept:
COMMUNICATION AND SOCIAL PSYCHOLOGY Area:
AUDIOVISUAL COMMUNICATION AND ADVERTISING Theoretical credits: 1,6
Practical credits: 0,8
This Dept. is responsible for the course.
This Dept. is responsible for the final mark record.
Course content (verified by ANECA in official undergraduate and Master’s degrees)
UA Basic Transversal Competences
CGUA2 :
Be able to use basic ICT tools at user level.
CGUA3 :
Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.
General Competences:>>Instrumental
CG1 :
Capacity to analyse and synthesise.
CG2 :
Capacity to put theoretical knowledge into practice.
CG3 :
Basic understanding of the field of study.
CG4 :
Basic understanding of the profession.
General Competences:>>Interpersonal
CG10 :
Ability to work in interdisciplinary teams.
CG11 :
Interpersonal relationship skills.
CG12 :
Recognition of diversity and multiculturalism.
CG13 :
Ethical commitment.
CG14 :
Abilities for criticism and self-criticism.
Specific Competences:>>Knowledge (theoretical)
CES27 :
Understand the professional ethics and deontology of advertising, public relations and all other types of communication.
CES28 :
Understand the self-regulating processes of commercial and non-commercial communication.
CES29 :
Understand the legal code of advertising communication.
Specific Competences:>>Professional (practical)
CE41 :
Capacity to act professionally respecting fundamental human rights and the individual and collective values enshrined in different civilising cultural currents, which persuasive communication should respect and empower.
CE42 :
Capacity to implement the theoretical and practical knowledge of the ethics and deontology of advertising and public relations, as well as their legal framework.
CE43 :
Capacity to identify, analyse, handle and solve moral conflicts arising between subjects and objects of the commercial and non-commercial communication system, moving from an individual to a global view.
CE44 :
Skills, abilities and techniques for managing individuals, for team work and for assuming leadership in the field of commercial and non-commercial communication.
CE45 :
Capacity to understand and interpret the context and adapt to change.
CE48 :
Capacity to interpret the cultural implications and effects of advertising communication and public relations.
Exclusive skill taught in this course
No data
Learning outcomes (Training objectives)
No data
Specific objectives stated by the academic staff for academic year 2011-12