Ficha asignatura

Universidad de Alicante. Página principal
Ficha de la asignatura: PROFESSIONAL CODES OF PRACTICE IN ADVERTISING AND PUBLIC RELATIONS
Saltar idiomas
Castellano | Valencià | English
Saltar iconos
  • PDF
  • Imprimir
  • Inicio
Saltar cabecera
Universidad de Alicante. Página principal
Ficha de la asignatura

22526 - PROFESSIONAL CODES OF PRACTICE IN ADVERTISING AND PUBLIC RELATIONS (2011-12)

Code22526
Crdts. ECTS.6


Departments and Areas
DepartmentsAreaDept. Respons.Report Respos.
COMMUNICATION AND SOCIAL PSYCHOLOGYAUDIOVISUAL COMMUNICATION AND ADVERTISING


Study Programme sin which they are taught
DEGREE IN PUBLICITY AND PUBLIC RELATIONS


Subject context (2011-12)
With no data


Lecturer in charge
With no data


Lecturers (2011-12)
With no data


Students registered (2011-12)
With no data


Registration groups (2011-12)
With no group


Graphical enquiry of timetables
   Further informationClick here


Timetable (2011-12)
With no timetable


Subject competences

DEGREE IN PUBLICITY AND PUBLIC RELATIONS

General Competences:

    Instrumental
    • CG1: Capacity to analyse and synthesise.
    • CG2: Capacity to put theoretical knowledge into practice.
    • CG3: Basic understanding of the field of study.
    • CG4: Basic understanding of the profession.

    General Competences:

      Interpersonal
      • CG10: Ability to work in interdisciplinary teams.
      • CG11: Interpersonal relationship skills.
      • CG12: Recognition of diversity and multiculturalism.
      • CG13: Ethical commitment.
      • CG14: Abilities for criticism and self-criticism.

    UA Basic Transversal Competences
    • CGUA2: Be able to use basic ICT tools at user level.
    • CGUA3: Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.

    Specific Competences:

      Knowledge (theoretical)
      • CES27: Understand the professional ethics and deontology of advertising, public relations and all other types of communication.
      • CES28: Understand the self-regulating processes of commercial and non-commercial communication.
      • CES29: Understand the legal code of advertising communication.

      Specific Competences:

        Professional (practical)
        • CE41: Capacity to act professionally respecting fundamental human rights and the individual and collective values enshrined in different civilising cultural currents, which persuasive communication should respect and empower.
        • CE42: Capacity to implement the theoretical and practical knowledge of the ethics and deontology of advertising and public relations, as well as their legal framework.
        • CE43: Capacity to identify, analyse, handle and solve moral conflicts arising between subjects and objects of the commercial and non-commercial communication system, moving from an individual to a global view.
        • CE44: Skills, abilities and techniques for managing individuals, for team work and for assuming leadership in the field of commercial and non-commercial communication.
        • CE45: Capacity to understand and interpret the context and adapt to change.
        • CE48: Capacity to interpret the cultural implications and effects of advertising communication and public relations.


Objectives


Subject objectives/competences (2011-12)
With no data


Content


Theoretical and practical contents (2011-12)
With no data


Types of activities (2011-12)
Teaching activityMethodologyIn-class teaching hoursDistance-based hours
THEORY CLASS4060
THEORETICAL/PRACTICAL SEMINAR/WORKSHOP1015
COMPUTER PRACTICALS1015
TOTAL6090


Weekly development of the activities (2011-12)
With no data


Evaluation


Evaluation Tools and Criteria (2011-12)
With no data


Official examination dates (2011-12)
Information not available at the moment.


Links related
With no data


Bibliography
There are no recommended books for this subject this academic year.
This document can be used as reference documentation of this subject for the application for recognition of credits in other study programmes. For its full effect must, it should be stamped by the centre or the department responsible for the teaching of the subject


Document for the application for recognition of credits in other study programmes


Saltar pie
Servicio de informática
Saltar estándares
Condiciones de uso - Accesibilidad - Info Legal - © Universidad de Alicante 1996-2009