Competencies and objectives

 

Course context for academic year 2017-18

E-commerce could be defined as the purchasing process of products and services vía Internet. At present, more than 50% of the gross national budget is influenced by e-commer in a direct or indirect way.

A very high rate of the population is connected to Internet, and mainly by means of mobile devices. This si a new situation in the international market that creates a new business paradigm. The service sector is the main business engine for the e-commerce sector in Spain, mainly in the tourism sector.

For the e-business projects, it is very important to improve their offer and the positioning in this very competitive market. The on-line shops is a rapidly increasing business activity, but few of them shwo good technological and business practices. It is very important to desing good comercial and technolgial strategies in accordance with the business objectives.

In this context, this subject shows the main technological menas and strategies for the correct development of an e-business activity. Our focus is oriented towards the tourims sector and business activities.

 

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

General Competences acquired at University of Alicante (CGUA)

  • CGUA2 : Be able to use basic ICT tools at user level.

 

Specific Competences (CE)

  • CE10 : Manage financial resources.
  • CE11 : Define commercial goals, strategies and policies.
  • CE12 : Manage different kinds of tourist organisations.
  • CE18 : Identify and manage tourist areas and destinations.
  • CE24 : Analyse and use information and communication technologies (ICT) in the different fields of the tourist sector.
  • CE26 : Plan and manage the human resources of tourist organisations.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2017-18

Specific objectives:

The students will adquire the foundations of the e-commerce.
The students will adquire the basic techniques of the digital marketing.
The students should know the principal features of the electronic payment media:technology, legal aspects, etc.
The students will get into the new m-commerce systems and methods.
The students will learn the fundamental aspects fo the digital security. los aspectos fundamentales de la seguridad digital.
The students sholud know the princpipal legal responsabilities for the ICT.

 

 

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General

Code: 23753
Lecturer responsible:
PASTOR SEVA, PEDRO
Credits ECTS: 6,00
Theoretical credits: 0,00
Practical credits: 2,40
Distance-base hours: 3,60

Departments involved

  • Dept: LANGUAGES AND COMPUTING SYSTEMS
    Area: LANGUAGES AND COMPUTING SYSTEMS
    Theoretical credits: 0
    Practical credits: 2,4
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught