Competencies and objectives

 

Course context for academic year 2016-17

“Audio-visual Media Production” is part of the 9th module “Knowledge and
techniques applied to advertising communication”. By following this course you
will achieve these skills, abilities and competences: (1) to manage and
implement the film-making and production processes, (2) to identify and
appreciate realism, classicism and formalism styles, (3) to reflect on the
relationship between form and content.

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

General Competences:>>Instrumental

  • CG2 : Capacity to put theoretical knowledge into practice.
  • CG3 : Basic understanding of the field of study.
  • CG4 : Basic understanding of the profession.
  • CG9 : Decision making.

 

General Competences:>>Interpersonal

  • CG10 : Ability to work in interdisciplinary teams.
  • CG13 : Ethical commitment.
  • CG14 : Abilities for criticism and self-criticism.

 

General Competences:>>Systematic

  • CG15 : Capacity to learn.
  • CG16 : Capacity to adapt to new situations.
  • CG17 : Capacity to create new ideas (creativity).

 

Specific Competences:>>Knowledge (theoretical)

  • CES34 : Theoretical and practical understanding of production and implementation in printed, audiovisual and hypermedia format.

 

Specific Competences:>>Professional (practical)

  • CE35 : Capacity and ability to give messages a creative form.
  • CE36 : Capacity and ability to create, design and develop graphic elements, images, symbols and text.
  • CE39 : Writing, stylistic, narrative and rhetorical resource skills: written, visual and audiovisual.
  • CE47 : Capacity to differentiate and interpret the different artistic, aesthetic and cultural movements and their presence as regards advertising communication and public relations.
  • CE50 : Capacity to understand and use the technological tools of the sector, both at equipment level and computer and audiovisual applications.
  • CE51 : Capacity to communicate effectively with the producer and explain the conceptual and strategic needs to be implemented using all technical options.
  • CE53 : Capacity to communicate effectively with the producer and explain the conceptual and strategic needs to be implemented using all technical options.
  • CE54 : Directing skills to implement the execution.
  • CE56 : Ability to make commercial and institutional videos.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2016-17

 

 

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General

Code: 22529
Lecturer responsible:
ORTIZ DIAZ-GUERRA, MARIA JESUS
Credits ECTS: 6,00
Theoretical credits: 0,90
Practical credits: 1,50
Distance-base hours: 3,60

Departments involved

  • Dept: COMMUNICATION AND SOCIAL PSYCHOLOGY
    Area: AUDIOVISUAL COMMUNICATION AND ADVERTISING
    Theoretical credits: 0,9
    Practical credits: 1,5
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught