Competencies and objectives
- Course context for academic year 2017-18
- Course content (verified by ANECA in official undergraduate and Master’s degrees)
- Learning outcomes (Training objectives)
- Specific objectives stated by the academic staff for academic year 2017-18
Course context for academic year 2017-18
La asignatura “Sistemas y Procesos en Publicidad y en Relaciones Públicas” trata de profundizar en el funcionamiento y relaciones entre los diferentes agentes que operan en la actividad publicitaria y de relaciones públicas. Es decir, pretende realizar una descripción, análisis e investigación de las interrelaciones y procesos existentes entre: anunciantes, agencias de publicidad, agencias de relaciones públicas, instituciones, centrales de medios, medios de comunicación y receptores
Course content (verified by ANECA in official undergraduate and Master’s degrees)
UA Basic Transversal Competences
- CGUA2 : Be able to use basic ICT tools at user level.
- CGUA3 : Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.
General Competences:>>Instrumental
- CG1 : Capacity to analyse and synthesise.
- CG2 : Capacity to put theoretical knowledge into practice.
General Competences:>>Interpersonal
- CG10 : Ability to work in interdisciplinary teams.
- CG14 : Abilities for criticism and self-criticism.
Specific Competences:>>Knowledge (theoretical)
- CES12 : Study the department of communication in companies and institutions and the skills and techniques needed to manage them.
- CES5 : Study and analysis of the nature and interrelations between the subjects of persuasive communication (commercial and institutional): companies, institutions, advertising and public relations agencies, the media, vehicles and audiences.
Specific Competences:>>Professional (practical)
- CE10 : Capacity for economic and budgetary management in the different fields of communication.
- CE17 : Ability to adapt to organisational aims.
- CE6 : Capacity to analyse and research with regard to advertising communication and public relations processes and structures.
Learning outcomes (Training objectives)
No data
Specific objectives stated by the academic staff for academic year 2017-18
No data
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