Competencies and objectives

 

Course context for academic year 2017-18

La asignatura completa el ciclo de estudios sobre la elaboración de publicidad sobre soportes impresos (realización -proyectar, diseñar y maquetar- y producción -impresión, distribución/instalación-).
La asignatura supone las destrezas/conocimientos prácticos básicos de diseño gráfico en el manejo de los programas de edición (Photoshop, InDesign o similares) para llegar a realizar un 'arte final'.

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

General Competences:>>Instrumental

  • CG3 : Basic understanding of the field of study.
  • CG4 : Basic understanding of the profession.
  • CG8 : Basic computer skills.

 

Specific Competences:>>Knowledge (theoretical)

  • CES14 : Analysis and selection of media and vehicles.
  • CES34 : Theoretical and practical understanding of production and implementation in printed, audiovisual and hypermedia format.

 

Specific Competences:>>Professional (practical)

  • CE15 : Ability to recognise and use basic professional terminology.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2017-18

No data

 

 

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General

Code: 22531
Lecturer responsible:
CAVALIERE GIARDINO, ALESSANDRO
Credits ECTS: 6,00
Theoretical credits: 1,50
Practical credits: 0,90
Distance-base hours: 3,60

Departments involved

  • Dept: COMMUNICATION AND SOCIAL PSYCHOLOGY
    Area: AUDIOVISUAL COMMUNICATION AND ADVERTISING
    Theoretical credits: 1,5
    Practical credits: 0,9
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught