Competencies and objectives
- Course context for academic year 2017-18
- Course content (verified by ANECA in official undergraduate and Master’s degrees)
- Learning outcomes (Training objectives)
- Specific objectives stated by the academic staff for academic year 2017-18
Course context for academic year 2017-18
La asignatura pertenece al "Módulo 9: Conocimientos y técnicas aplicados a la comunicación publicitaria." Para poder superar la asignatura con éxito, es recomendable haber aprobado con anterioridad “Técnicas de Comunicación Audiovisual” que se imparte en 2º curso. Las destrezas, habilidades y competencias a adquirir en este módulo son: (1) capacidad y habilidad para gestionar los procesos de dirección-realización de los diversos medios audiovisuales y (2) habilidad para el manejo de las técnicas y procedimientos de composición fotográfica, cinematográfica, televisiva e hipermedia.
Course content (verified by ANECA in official undergraduate and Master’s degrees)
General Competences:>>Instrumental
- CG2 : Capacity to put theoretical knowledge into practice.
- CG3 : Basic understanding of the field of study.
General Competences:>>Interpersonal
- CG11 : Interpersonal relationship skills.
Specific Competences:>>Knowledge (theoretical)
- CES33 : Study the options and resources of technology for audiovisual communication and a basic understanding of the technical systems used to process, prepare and execute communication, especially advertising and public relations.
Specific Competences:>>Professional (practical)
- CE15 : Ability to recognise and use basic professional terminology.
- CE39 : Writing, stylistic, narrative and rhetorical resource skills: written, visual and audiovisual.
- CE40 : Capacity to communicate fluently and richly in a professional context (orally and in writing).
- CE50 : Capacity to understand and use the technological tools of the sector, both at equipment level and computer and audiovisual applications.
Learning outcomes (Training objectives)
No data
Specific objectives stated by the academic staff for academic year 2017-18
No data
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